Media advisory,
Thursday, November 26, 2009, 10:30 a.m.,
Humber College, North Campus, 205 Humber College Boulevard,
2009 Holiday R.I.D.E. Campaign launch

Broadcast time: 05:00
Thursday, November 26, 2009
Traffic Services
416−808−1900

On Thursday, November 26, 2009, at 10:30 a.m., the 2009 Holiday R.I.D.E. (Reduce Impaired Driving Everywhere) campaign launch will take place at Humber College, North Campus, 205 Humber College Boulevard.

“It’s important to get the message out to youth and members of our community that drinking and driving is not acceptable,” said Humber College President John Davies. “We’re delighted to put our efforts toward public safety in our community.”

Mr. Davies will be present, along with representatives from the following police services:
Toronto Police Service, Durham Regional Police Service, Halton Regional Police Service, Peel Regional Police, York Regional Police, Ontario Provincial Police, Hamilton Police Service and South Simcoe Police Service.

All participating police agencies will be conducting a R.I.D.E spotcheck on Humber College Boulevard immediately following the kick off ceremony. Officers will be available to speak with the media.

Original Toronto Police Press Release
http://www.torontopolice.on.ca/newsreleases/pdfs/17748.pdf

~~Editor's Note~~

Impaired driving remains the number one criminal cause of death in Canada. In today's day and age there is no excuse for this offence occurring. There has never been more availability of information to access that begs everyone to never drive impaired. But this offence still does occur which is a testament to why the efforts of police everywhere are welcomed.

There are so many options available to the public that impaired driving should never happen.
Designated drivers, limo services, taxi's, public transit, hotels are all options that are cheaper than facing the consequences that come with getting arrested, charged and convicted of impaired driving.

Impaired Driving Penalties and Consequences/Costs
The $ and ¢ of it

Have you ever questioned the true value of a cab ride or a designated driver? Here's an example of minimum costs to a first time convicted impaired driver:

Criminal Code Fine........................$1000Payable to the Government of Canada
Remedial Measures Program.....$578Payable to Back on Track + GST
Licence Reinstatement Fee.........$150Payable to the Ministry of Finance + GST
Increase in Insurance Costs.......$15,000*Payable to your insurance company in $5,000 increments each of the next 3 years*minimum increase based on a perfect 6-star driving record
Ignition Interlock...........................$1,350+installation. Pay to interlock provider
Court Costs...................................$2,000 - $10,000 Payable to your legal counsel
TOTAL.............................................$20,078 - $28,078

These numbers, provided by www.arrivealive.org, don't include the possibilities of injuries or death that you may have to live with.

The Toronto Police Service is dedicated to the safety of all Toronto residents and visitors and takes a zero tolerance approach to those people who choose to endanger the lives of everyone with their poor decisions.

IF YOU DRINK, DON'T DRIVE.