"And now, the end is near,
And so I face the final curtain.
My friends, I'll say it clear; I'll state my case of which I'm certain."
On January 15, 2009 at 12:33pm I activated my first Traffic Services social media platform; Twitter account @TrafficServices. After that, I created pages, groups, profiles, channels, identities and this blog.
The reason? To "Reduce collisions, injuries and death in Toronto". I was trying to raise the awareness of traffic safety issues that could lead to better respect for road users with each other. I was hoping that the information I could share would help our Toronto road users understand each other's perspective a little better. I wanted the public to be more aware of the laws, enforcement practices, decisions that would make each individual road user safer.
So a few thousand tweets, some videos, posts, updates, links, later...I am at the final curtain. (There has always been a music tone to my interactions...I'm not going to stop now!)
I have pushed a simple statement everywhere I could, "Road safety is every one's responsibility...and it starts with you." And while I've pushed that, an incredible thing happened. You pulled it in, shared it, pushed questions back and we formed some great relationships through all this social media 'stuff'.
I can honestly say, I've learned more from you than you learned from me!
Through it all, you built a "traffic brand". Some of you know I left Traffic Services a few months back to work out of the Toronto Police Headquarters Unit of Corporate Communications, but I have continued to populate the Traffic Services information streams.
I figured when the day came I would be leaving traffic, I would just change the name on my accounts and take them with me. But, after seeing what you have done and how you have interacted and talked about traffic, shared our safety principals, I couldn't just take that away. These are all your accounts...not mine.
"Regrets? I've had a few,
But then again, too few to mention.
I did what I had to do
And saw it through without exemption. "
When I made mistakes you forgave me. When I got too busy with all my other duties, you were patient.
So, in return for your loyalty and dedication, I will leave you in great hands!
A replacement has been identified and trained. My replacement has been told about many of you and how important you are to what has been created. I could never turn over the passwords over to just anyone...which is in part why it took a few months for this day to officially come. It had to be the right person.
In a couple of days, you will all know, but for now, just know, you will be in great hands.
I have to thank a few people and I do this at the risk of not thanking everyone that should be mentioned. Please don't be offended if you aren't thanked. Know that you are all thought very highly of and my replacement has a list of key people and organizations that have helped so much.
@TVGurl - What can I say to the person who started it all? I am in your debt for what you did for me!
@AmberMac - Hey Coach!! Your patience was incredible and your teachings so valuable.
@KrisReyes - All the key people to tied me into launched my understanding of the "government" end of this.
@Unmarketing - Your friendly slaps upside my head when you saw what others didn't were very appreciated.
@DeputySloly - You planted the seed to try new things, be courageous and to take the Toronto Police Service where it had never been.
@ChristaMMiller / @Cops2Point0 - The first law enforcement resource I found. Your direction helped so much.
@808Cop_Retired - You sir are class...pure class!
@GaryV - Thanks for your time in Toronto. It's not over! The best is yet to come and the standing offer is always there, so let me know and we'll meet at our usual location ;)
@MrsMeaghanGray - Thanks for your guidance, level minded approach and understanding to learn all about this. By the way, "I've been thinking about trying something" No, seriously, I am...not kidding. See you after my holidays, we'll talk!
Every boss and supervisor that I have worked for and with over the last three years. Huge thanks!!
Every person that took the time to say 'Hi', ask a question, point out some great information, like a post, favourite a video, share...There would be nothing without all of you - THANK YOU ALL!
Most importantly...@CarrieBurrows and the "3Bs". You put up with so much. You let me run with this and never complained about the trips away, the late night computer glow, the phone calls or the interviews. I will never be able to return to you everything you sacrificed...but it's going to be great trying!!
|"THERE'S A NEW SHERIFF IN TOWN"|
Watch for the introduction of the new face coming soon!!
Oh, by the way...this isn't the end, I'm just moving over fully to the Toronto Police streams.